Let me introduce you to the new bag on the block - X NIHILO.
From the Latin phrase "ex nihilo" meaning creation out of nothing, the brand was formed by two
best friends looking to create a beautifully crafted, luxury leather bag line for the modern woman.
I was privileged to have worked as creative director for their launch campaign - which you can see
above - and let me tell you the debut collection does not disappoint. Every detail has been wholly
considered and meticulously designed, from how each bag forms either open or closed, to how a
strap sits on the shoulder or in the hand, to how the leather is worked to create a structured
yet fluid silhouette. Even the metal detailing is crafted and positioned in such a way as to ensure
a clean, elegant finish. In short, the entire line is a minimalist's dream - a mix of luxury design
and fabrication, style and functionality, all with an achievable price point.
Little not to love.
You can check out the full X NIHILO collection and shop your favourite style right here.
With free international shipping and returns you basically have nothing to lose.
Get onto it.
Photos by Hannah Roche.
Creative direction + styling by yours truly.