With the prolific growth of online shopping making designer pieces worldwide available at our
fingertips, it is all too easy to forget those incredible businesses that are right on your doorstep
just waiting for you to discover a hidden gem for your wardrobe. Don’t get me wrong – you
will never see me giving up my online shopping habits, but nothing quite beats the experience
of flicking through those expertly curated racks to find that perfect piece for your wardrobe
that may not be available anywhere else. And to be able to actually try those designer items
on to ensure they are a perfect fit? Nothing beats it.
I am lucky enough to live in Sydney, Australia, where so many major international brands
had their start and continue to thrive as established local businesses. In celebration of these
local dynamos, I have teamed up with American Express for their annual Shop Small initiative
in order to share some of my favourite places to shop in the Paddington and Darlinghurst
area, to encourage support for these homegrown brands and boutiques.
Camilla and Marc, Parlour X, Désordre, Jac + Jack, Ellery and Bassike of course all make
the cut: Camilla and Marc for their minimal, tailored approach to modern femininity (as you
can see in my outfit above); Parlour X for its meticulously curated collection of local and
international luxury designers; Désordre for its consistently fresh range of established and
upcoming brands; Jac + Jack for their premium range of neutral basics; Ellery for its wholly
unique aesthetic and strong silhouettes; and Bassike for its effortless yet forward-thinking
approach to everyday staples. What’s more, at participating small businesses across the country
throughout November, American Express Card Members will receive $10 credit when they
spend $20 or more, up to ten times during the month*, so whether you are a Sydney local
or planning a visit to our sunny shores this is an essential bookmark for any fashion-
motivated shopping expedition.
Be sure to click through and check out the interactive digital map of all my top
picks, and make that next luxe designer purchase a local one.
sleeveless trench/vest: Camilla and Marc . cami top: Camilla and Marc . trousers: Camilla and Marc .
bag: Proenza Schouler PS11 (available at Parlour X) . shoes: Stella McCartney
* See Terms & Conditions of offer here. This content has been created as part of my involvement in the American Express ‘Shop Small’ program.