BC.

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Wearing: BC ‘Hint’ Shirt Dress | BC ‘Limestone’ Pant

It’s not everyday a new label emerges that perfectly encapsulates your personal style 
philosophy. Clean lines, quality fabrics, soft tailoring, a muted colour palette – all 
things I value in a clothing line, and precisely what BC the Label is all about. 

An acronym for “Basic Collection”, BC is the diffusion line from Australian 
label Bless’ed Are The Meek, whose edgy, sexy aesthetic is well-established 
across the globe. The idea behind the new line is to create sets of luxe basics that 
will fit seamlessly into the modern wardrobe – loose shirtstailored pants
boxy tees and clean shift dresses are all par for the course in each collection, 
working perfectly oversized silhouettes in largely monochromatic shades. In short, 
it’s the type of label you always wish existed but until now had failed 
to manifest. 

To celebrate its launch, the wonderful team at BC are giving three lucky people the 
chance to win a $500 wardrobe made up of pieces from their Spring 2014 
collection. I will be posting five looks I styled with pieces from the collection on 
my Instagram through to the 12th September 2014, and all you have to do to enter is 
re-post one (or all!) of the images, tag @kaity_modern and @bc_thelabel and 
hashtag #win500bc to be in the running. Head over to my Instagram here 
to check it out for yourself.

Be sure to get involved, there are some seriously amazing pieces up for grabs. 
To check out more, head here to see more pieces from the debut Spring collection, 
and shop the line via The Grand Social and The Iconic. Seriously, you won’t 
regret it.

Photos by Hannah Roche

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